Logos, logos, logos

How many logos do you see a day?

Have you ever really thought about it?

Recently I have been doing some research about logos and now they are all I see.

What is a logo you may ask? Go ahead. Ask!

Wikipedia states that “a logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.”

Still not 100% sure what a logo is? Let me show you.

(http://reneebooephotography NULL.com/wp-content/uploads/2010/09/color_company_logos_on_dvd NULL.jpg)All these logos were created so that you, the consumer, would remember a product. Often a logo evokes a thought, feeling, or an impression. Perhaps that thought, feeling, or impression is different for everyone. But this happens none the less. Some logos make us happy. Some irritate us. Some intrigue us and cause us to dig deeper. Others bore us and cause no reaction what-so-ever.

So let us play a game. Look at the following logos and write down the first word or phrase that comes to your mind. Don’t think about it. Just write down the first thought you have. Not the product or company name itself. But the thought, feeling, or emotion the logo evokes in you.

Ready?

1.  (http://reneebooephotography NULL.com/wp-content/uploads/2010/09/booe-family-visit-8 NULL.jpg)

2.

(http://reneebooephotography NULL.com/wp-content/uploads/2010/09/DooneyBourke NULL.jpg)3.

(http://reneebooephotography NULL.com/wp-content/uploads/2010/09/nike_logo_design NULL.jpg)4.

(http://reneebooephotography NULL.com/wp-content/uploads/2010/09/Harley-Davidson_logo1 NULL.jpg)5.

(http://reneebooephotography NULL.com/wp-content/uploads/2010/09/Starbucks-logo NULL.jpg)

So what did you get? First off, did you recognize all these logos? If so then these companies are getting the job done on the marketing side of business. Second, do you see how important a logo is? They are essential to marketing because the logo sets the tone for how we as clients feel about a product or service. The logo is often the first impression a buyer receives. And well, you know what they say about first impressions. They are crucial.

This brings me to my point. Renee Booe Photography is in the process of getting a new logo. I have been wanting a fresh look for a while now.  Lately I haven been reflecting on my brand and the type of image I want to portrait to future clients.  This has actually been quite a process. I keep writing my thoughts and ideas down. And then changing them. And then changing them again. But from today’s experiment you can see why getting the perfect logo is imperative. I need my new logo to give people an idea of what RB Photography is as a company and what they can expect. I want my new logo to reflect who I am as a photographer and the type of images I capture. I want it to be awesome! And I want your opinion. So come back tomorrow to catch a sneak peek at some new logo possibilities.

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